Consider Using a Letter-Size Piece for Your Next Catalog

Selecting the appropriate catalog size involves weighing various considerations to harmonize expenses, content, and communication effectiveness. While Royle is extremely proficient at printing standard size/format catalogs, did you know that our modern and efficient print platform makes any format possible…including all automatable letter rate formats?

Many catalogers have changed their standard-sized books to a smaller, more postage-friendly format. Whether it’s a folded and tabbed book, slim-jim, or digest, Royle Printing specializes in printing and mailing these products, providing our customers with eye-catching, cost-effective solutions to keep you present in your customers’ mailbox!

 Did you know that, on average, letter-rate catalogs are 35-40% more affordable compared to standard-size catalogs? While the lower cost is certainly appealing, if your budget permits, opting for a standard-size piece might prove more effective. The larger size and page count offer greater exposure and can accommodate more product offerings.

 Royle is here to help explain the various options, starting with a postal analysis to demonstrate the value of these products. We're here to assist you in understanding the 2024 USPS Promotions, accessible for all marketing mail letters and flats. These promotions serve as a highly beneficial tool to reduce postage costs.

 MARKETING MAIL LETTERS

To be eligible for letter-size savings, following these criteria is crucial: maintaining a weight limit of 3 ounces and dimensions no larger than 6 inches by 10.5 inches. Digest and slim jim formats are classified as booklets and must adhere to the 10.5-inch guideline. To qualify for extra savings through commingling, a minimum of 10,000 pieces is required.

SLIM JIM

If you aim to save costs while maintaining a substantial catalog presence, slim jims are the perfect solution. Their slimmer format qualifies for letter rates, offering significant postal savings. They complement full-size catalogs excellently, serving as effective tools for prospecting or for newer brands venturing into print and direct mail for the first time.

 DIGEST

Digests are eligible for letter rates, guaranteeing considerable postal savings while accommodating a higher page count. The smaller size lends a personal touch to the message, creating a sense of tailor-made communication for the consumer. The impact can be truly powerful when coupled with captivating design and high-quality content.

 SELF-MAILER

Trifolds, 8-panel gatefolds, postcards, and beyond—there's a plethora of self-mailer options to explore! Their smaller page count not only saves on manufacturing costs but also postage. Self-mailers serve as invaluable tools for marketing to customers, enabling you to promote sales or discounts, issue specific calls to action, or target new customer bases who may not yet be familiar with your brand.

 POSTCARD

Postcards are a great supplemental tool to use in conjunction with full-size or letter-size pieces. Do you have a prospect or customer who has been continuously eyeing one of your products online? Hit them with a postcard! Royle specializes in a variety of sizes: 4” x 6”, 6” x 6”, 5” x 7”, or 6” x 9”. Oversized postcards are always a unique, eye-catching option, say a 6” x 11” piece; however, they do not fall into the letter mail category.