Behind the Scenes of Our Latest Cover: A Collaboration in Innovation
At Royle Printing, we continually explore innovative ways to elevate the print medium. Our recent collaboration with WhatTheyThink magazine, Konica Minolta, and Elite Print Finishing stands as a testament to this commitment.
The project involved creating a stunning cover that integrates intricate digital embellishments and a unique, foldable card box.
Royle Printing is proud to be the printer for WhatTheyThink Magazine, a premier resource for the Commercial Printing and Graphics Arts Industry. We encourage you to subscribe and stay updated with all the latest print and packaging news!
The WTT team aimed to create a unique embellished print cover to highlight Konica Minolta, the issue’s sponsor. Royle, the WTT Team, Konica Minolta, and Elite Print Finishing collaborated to bring this idea to life.
Konica Minolta proposed creating a card box piece to adhere to the magazine’s front cover. They worked directly with Elite Print Finishing to design the concept. The folded but flattened pieces were then sent to Royle, where our finishing department tipped the pieces onto the front cover with a dot of glue. The magazines were subsequently placed in polybags to ensure the card boxes remained intact during mailing.
Seeing such a unique idea come to life with contributions from various divisions in the print/packaging industry is neat and rewarding. Team Royle is here to assist with any unique ancillary add-on ideas. Our power print program enables us to adhere to or create different ancillary benefits in-house.
Please note that items intended for tipping, blow-ins, etc., are usually designed beforehand and shipped to Royle directly. If you have a unique idea, reach out… we’re here to collaborate and bring your creative ideas to life!
You can read the full article online here. If you’d like a unique sample of this piece, please contact your sales representative directly or email info@royle.com.
