2024 USPS Promotions

Written By Sally Carpenter

The USPS Promotions Calendar for 2024 is now live. We urge you to take advantage of one or more of these promotions, as they are an excellent way to decrease mailing costs.

Please note: USPS Promotions only pertain to first-class mail letters, flats, marketing mail letters, flats, and non-profit marketing mail letters and flats. Periodicals and package services (bound printed matter) are NOT eligible for the promotions.

Emerging and Advanced Technology (3-4% Discount)

Registration is open January 2024 – December 2024. The promotion runs all year.

For more information on how to register, click here.

  • You Pick 6 - the mailer can pick whatever 6-month time frame they want to participate in the promotion.

  • Includes First-Class Mail letters, cards, flats, Marketing Mail letters and flats, and Nonprofit Marketing Mail letters and flats.

  • Postal Discount of 3% for Mobile Shopping & QR Code.

  • There is a 4% discount for mailers who utilize enhanced emerging technologies such as AI voice assistant, virtual reality, etc. More information can be found on this in the QR code below.

** Only one promotion discount can be applied to a piece or mailing.

The USPS has changed how clients participate in the Emerging Technology promotion for 2024. Mail owners MUST register on the Business Customer Gateway (BCG) this year. Click here for step-by-step instructions on how to register.

Informed Delivery (4% Discount)

  • Registration opens June 15, 2024. The promotion runs from August - December 2024.

  • Includes First-Class Mail letters, cards, flats, Marketing Mail letters and flats, and Nonprofit Marketing Mail letters and flats.

  • Postal Discount of 4%.

** Only one promotion discount can be applied to a piece or mailing.

What’s Informed Delivery?

Discover and explore what’s coming in the mail even before it arrives! Invite your customers to engage with your printed piece through interactive digital images directly to their email inboxes. There’s a CTA (Call To Action), which is then sent digitally to the consumer. They receive a preview of what’s in their mailbox and can directly click the image or link that pops up. Some CTA examples include discounts, downloading an app, seeing offers, directing them to the online store, or subscription renewal.

Tactile, Sensory & Interactive (5% Discount)

  • Registration opens December 15, 2023. Promotion starts February 1st -July 31st, 2024.

  • Includes First-Class Mail letters, cards, flats, Marketing Mail letters and flats, and Nonprofit Marketing Mail letters and flats.

  • Postal Discount of 5%.

** Only one promotion discount can be applied to a piece or mailing.

Eligible categories include:

  • Specialty inks (sheens, reactive colors, special effects).

  • Sensory treatments (texture, scent, visual).

  • Interactive elements (pop-ups, infinite folds, dimensional treatments).

  • Gloss Stock will NOT be eligible in 2025.

More mailing information can be found on our website here. Download our USPS Promotions Guide: DOWNLOAD HERE


Sally Carpenter
Previous

March Backgrounds