“Working as a team, we can brainstorm together and achieve our goals. I like to reach out with new ideas and try to turn challenges into opportunities so my customers have confidence not only in me as their CSR but with Royle as a whole.”

Favorite Song: The Door by Teddy Swims

Hobby: Thrifting to find treasures

Favorite place to visit: Soaking up the sun at the beach

Favorite thing in Madison: Olbrich Botanical Gardens

Best Part of each day: Seeing my son, Brandon, grow and embark on new adventures

Jennifer Aalsma joined the Royle team in 2012 and has been a key player in ensuring that every project runs smoothly and meets clients' expectations. Her greatest satisfaction comes from when she receives positive feedback from her customers. 

Before her career at Royle, Jennifer worked at Quality Resource Group, where she held various roles, including project manager, lead trainer, and variable web coordinator. Her responsibilities centered on creating personalized items for clients, ranging from printed materials to embroidered and imprinted products.  

Jennifer holds a Bachelor’s degree in Fine Arts from the University of Wisconsin-Milwaukee. Outside of work, she stays active with her son Brandon, who enjoys sports and games. In her free time, she loves spending time outdoors—whether hiking, camping, or enjoying picnics at the beach. 

Jen Aalsma

Direct: 608.834.3605

Cell: 608.843.6942